Everyone knows the old business dictum that it is cheaper to retain a customer than acquire a new one, but how do you get that existing customer to buy again? In Keep them Coming Back: The Secret to Repeat Sales, Mei Pak shares the tricks to getting repeat purchases and stabilizing your revenue stream through existing customers.

You’ll learn how to:

• Add polish to a shopper’s experience
• Provide customer service that leaves customers ecstatic
• Set up promotions and sales targeted to past customers
• Use Facebook Ad retargeting to reach existing buyers