Every business, brand, product, and service needs a strong visual identity through all media. Consequently, it's crucial that clients and creative professionals are able to work together effectively. And the key to success, as with any relationship, is communication. In this course, learn how to deal with the subjectivity, emotional pitfalls, and the occasional chaos of a creative partnership. Throughout this course, Bonnie Siegler—founder of respected design firms No. 17 and Eight and a Half—discusses how to articulate your visual goals to a designer and set a clear, consistent direction.

Topics include:

• Knowing your own taste and what you're looking for
• Creating a brief
• Knowing your budget
• Best practices for working with designers
• Giving feedback
• Being a fair judge
• What to do when it's not working