A great brand is the culmination of strategic thought, experience, and a little magic. It all results in a story that creates brand fans. A logo, a name and identity are starting points, but by themselves don’t create successful brands. Learn what it takes to build a lasting and meaningful brand in Branding Essentials for Designers with Stanley Hainsworth.

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Bring a unique human touch to a brand story
• Define brand attributes, vision, and strategies for naming
• Employ tactics to ensure brand consistency across all platforms