Throughout human history, storytelling has been used to draw people in, evoke their emotions and memories, make them care, and propel them to act. So wouldn’t it make sense to use storytelling to get someone to buy your goods or services?

In this class, you’ll learn how to:

 

• Figure out when and where to use story in your copy and content.
• Decide which story to use depending on your needs and goals.
• Create characters, objectives and obstacles for your story.
• Change your story to keep it fresh and interesting.
• Identify with your customer when telling your story.
• Take on the role of expert or mentor to convince your reader to buy.