There are lots of ways to market your goods and services and increase your reach—from TV and radio to social media to email campaigns to print advertising. But for some business owners, these channels are starting to feel noisy and crowded.

In this class, you’ll learn how to:

 

• Leverage your entrepreneurial skills to become a successful author.
• Develop a roadmap to get you from idea to finished project.
• Figure out your mission, message and ideal reader.
• Understand the benefits of self publishing.
• Design or steal an effective structure to contain your content.
• Parlay your book into speaking gigs, workshops and interviews.
• Attract the attention of influencers, podcasters and event planners.