Commercials, teasers and promos are a great way to publicize your business. But taking on the task of creating advertising that looks professional and grabs people’s attention can be intimidating. The last thing you want to do is put out ads that are amateurish or tacky.

In this class, you’ll learn how to:

 

• Understand visual engagement and why it’s important to show, not tell.
• Create an effective hook so your audience will pay attention and remember your ad.
• Add emotion to your commercial so it stands out from the rest.
• Develop a commercial brief.
• Avoid using clichés and go for the unexpected instead.
• Strike the right balance between entertainment and sales pitch.
• Write an awesome tagline.
• Master the art of the tease to add an air of mystery without being confusing.
• Incorporate audience involvement to increase engagement.