Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.

In this class, you’ll learn how to:

 

• Write a script using the ADUCATE formula (aim, difficulty, understand, credibility, action plan, teach, exit).
• Get the attention of your audience and generate interest in your product or service.
• Create a compelling call to action that brings in sales.
• Understand the targeting options and where to begin.
• Identify what keywords and key phrases are being used on YouTube.
• Set up a YouTube and Adwords account.
• Optimize, scale and expand your campaigns.