We all know YouTube as the preeminent place for video online. But did you know that it’s also the second-most popular social site with 1.5 billion users and the second most popular search engine right after Google?

In this class, you’ll learn how to:

 

• Choose the best topics based on search terms and keywords.
• Optimize your title, description and tags for search engines.
• Write a script using the H.O.T. formula to maximize retention.
• Film a video to make it easier to edit.
• Upload video to YouTube.
• Understand the YouTube algorithm.
• Promote and distribute your video through social media and email.
• Continue getting traffic to your videos for years to come.