Brand Redesign: Small Business

https://www.lynda.com/Illustrator-tutorials/Brand-Redesign-Small-Business/672251-2.html

Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success.