A style guide is a set of rules that define how you should create, represent, and maintain your brand in a variety of formats—from print to web to broadcast. Whether you’re a part of a team or working on your own, creating a style guide is a great way to clarify how you intend to communicate your brand and make sure you’re always consistent.

In this class, you’ll learn how to:

 

• Compose an effective mission statement and story for your brand.
• Define your brand voice so your style and tone are consistent across all your materials.
• Choose the colors, fonts, and imagery and that will convey your brand to the world.