The groups feature on Facebook is a virtual space where individuals can connect and collaborate. Now that Facebook allows company page administrators to create and interact in groups, savvy marketers are looking to leverage the power of groups to build engagement for their small business, organization, or brand. In this course, Kristy Dalton leads you through setting up your Facebook group and understanding its most valuable features for business. She helps you craft your group business strategy on building engagement and meaningful interactions with your target market. Learn the nuances of group versus page communications and understand time-saving management tools such as setting autoresponders. Kristy also walks through monetizing groups using clear strategies for driving sales.

Topics include:

Incorporating groups into your business strategy

Facebook groups vs. pages

Selecting your privacy settings

Setting up and branding your group

Building group engagement

Monetizing groups

Assessing the performance of your group