Social media has democratized public commentary. Nearly every consumer—from your company's most ardent fan to your biggest critic—has a chance to be heard. And the reverberations from one little comment made by a disgruntled customer can do big damage to your company's reputation. In this course, Lida Citroën dives into the topic of reputation risk management, equipping you with approaches that can help you successfully manage your brand's reputation. Lida goes over the basics of reputation risk management, explaining what it is and why it matters. She shows how to create, activate, and assess an incident response plan that can help you tackle a reputation crisis head-on. Plus, she shares case studies that lend a real-world context to the concepts covered in this course.