This is our second template for Joomla that's powered by jQuery Mobile and Masonry JS. The main advantage of the responsive design approach is dynamically adjusted elements, depending of the users screen space and platform (desktop or mobile). Nowadays, when the percent of the "mobile" users is higher than ever (and still increasing), the necessity of the maintained user experience on the mobile devices is very important. Actually, in some occasions, it might be crucial for the usability and profitability of the site we are making.