Thrive Content Builder works based on a very simple idea: if you want to edit something, you click on it. This is a deceptively simple idea, but it makes a massive difference to your content creation experience, your productivity, the quality of content you create... even to the bottom line of your business. It's not just a fancy convenience to have a drag and drop interface and all the editing options that Thrive Content Builder provides. This plugin has been honed and refined to the point where it will make a profound difference to the way you work.