At it's core, WP Triggers is plugin that makes websites way more interactive. It lets you pre-populate triggers (ie: "90210" OR "WALTERWHITE") and an action (ie: display a YouTube video OR redirect the user to a secret URL). Once your settings are saved it gives you a shortcode to paste on any page/post in your site. Once a website visitor types in one of your triggers, it performs the action. It's simple and full of potential!