Sell flexible subscriptions through Easy Digital Downloads. You’re probably already selling one-time digital products to your customers. But do you also have products you can sell on a recurring basis to them? Recurring revenue provides more predictable income and allows you to make better forecasts and major decisions for your business. Why use recurring billing. Billing is automated, which means no more hassle of requesting a renewal payment or sending invoices every month or year. With an automated system, there are fewer late or missing payments. The risk of fraud is reduced because there’s less circulation of sensitive information. Customer retention usually goes up because they don’t have to make a new buying decision or take the time to re-enter their payment information every month or year.