Thrive Optimize is a premium add-on (included in your membership) for Thrive Architect, it allows you to A/B test your pages from within your WordPress dashboard. No hassle and no dabbling with code snippets. We believe this makes it the only A/B testing plugin you'll actually use! The big guys have been using A/B testing to get an UNFAIR advantage... Now it's your turn to test your way to higher conversions.