With this plugin you can add a customized text for products on loop pages and replace the general product description. How I can benefit from it: You can build concise and focused descriptions that can better represent your products on loop pages, without showing redundant texts that are automatically extracted from the product page description; You can use this text to add a slogan, special offers and keywords that can catch your customers’ attention and encourage them to visit the product page and read the details; You can customize the look and feel of the description and set up font colours, size, alignment, etc.