Build trust offering your customers a price guarantee in case they find the same products at a cheaper price on another e-commerce. How I can benefit from it: You will strengthen your customers' trust in your reliability; You will loyalize your customers by always granting them your products at the cheapest price on the market; You will be able to manage your customers' notifications easily and quickly and encourage them to purchase in real time without the risk they'll leave your e-commerce while waiting.