You will allow your customers to make donations in your e-commerce. How I can benefit from it: You will be able to insert the donation form in specific product pages or in a widget to be used on any page of your site; If you offer free products, you will easily and automatically receive donations from your blog/site users; You will be able to manage more donations on the same e-commerce in an advanced way by setting different parameters per every donation configuring, for example, a minimum or maximum price; You will be able to raise funds for social causes or charity events.