It allows setting an animation on the title shown on the browser bar of the user. How I can benefit from it: You will catch your users’ attention when they open a new tab in the browser and leave your e-commerce; Even with many tabs opened, your e-commerce one will be the easiest to notice thanks to the animation effect; You will be able to increase conversions by recovering suspended sales encouraging the user to go back to your e-commerce to complete the order.