There’s a children’s show that had five million children watching a typical episode when it first aired. This is impressive, but it gets better… The children who watched it also did much better in school... This happened because, on the surface, the show was entertaining and engaging, but underneath the surface there was a strategy in place to take advantage of the attention the show had created by actually teaching the kids something. This allowed Sesame Street to become one of the longest running children’s shows AND one of the largest, most affordable early childhood interventions ever.