Emails are one of the most rewarding channels in online business, that’s no secret. Almost the entirety of worldwide online market owners state that a big part of their income comes from their mailing list, since any email sent is a good opportunity to obtain new sales. A simple email sent in the right time could bring customers to make a second purchase, a purchase you are currently wasting for each succesful order you receive, and that might be worth hundreds of dollars. Imagine if you could send an upsell email to customers who added a specific product to their cart and completed the order. Can you see the opportunity? Say your customers purchase a set of dishes and the plugin automatically offers them a set of cutlery to go with it, maybe with a small discount used to incentivate the bundled purchase. Wouldn’t that be great? And what if you could send an email based on the category in which purchased product belongs?