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You can write to customers—via email—with consistency and professionalism, but you don't need to sound robotic to be efficient. Writing instructor Leslie O'Flahavan has real customer service emails she shares with you in this course, so you can see how to communicate with clarity and sincerity to help customers feel heard and ensure your responses provide the help they need. Leslie shares techniques customer service agents can apply that help build strong practices in a contact center and improve customer relations.

In this short course, Kelley School of Business lecturer and author Judy Steiner-Williams shows you the elements of a strong recommendation letter and how to use specificity to make your remarks memorable and relevant. At the end of the course, you'll also see how to ask for a recommendation if you need someone to write one for you.

Need to give a speech and don't know where to begin? A well-written and organized speech greatly reduces the anxiety around delivery, and can help win over audiences in a way the written word just can't match. In this course, Kelley School of Business instructor Judy Steiner-Williams outlines the basics of speech writing, including incorporating support for your thesis and adapting your delivery to your audience. She also provides guidance on writing speeches with different purposes, such as speeches that are primarily informative or persuasive, speeches designed for entertainment purposes, or those designed for a special occasion, such as award acceptance or toastmaster.

Plain English is writing that is clear and straightforward, targeted at the appropriate reading level, and free of jargon, wordiness, and clich?s. It is also the standard for all business and government communication in the US. In this course, writing instructor Judy Steiner-Williams explains the characteristics of plain English and the importance of learning to write clearly, and introduces some online tools you can use to analyze your own writing. She outlines 11 rules to make your writing clear and plain, provides exercises to refine your skills, and offers suggestions for revising your work to ensure it is easily understood.

Discover the secrets to writing powerful emails your colleagues will read and answer by crafting your message and delivery. In this short course, author and business writing professor Judy Steiner-Williams shows you how to write emails for maximum readability and impact. Discover how to craft a compelling opening, how to message the right people at the right time, and how to leverage etiquette to use email as one of many communications tools.

To rise above the noise and capture your readers' attention, you need candid and catchy headlines. There's an art to writing them, but you don't need to be an artist to master it. Whether you write for blogs, websites, newsletters, press releases, or social media posts, you can learn how to craft attention-grabbing headlines with these essential tips and techniques from veteran journalist and writing coach Starshine Roshell.

Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results and build better relationships with clients, colleagues, and customers. Writer and journalist Tom Geller helps you clarify your goals, research your topic and intended audience, and structure your correspondence. Plus, get tips about writing for accessibility—making your writing comprehensible, concise, and appropriate for all readers—and following up on communication.

PSD | 5400(w) x 3600(h) px | 61 MB

PSD | 5400(w) x 3600(h) px | 62 MB

PSD | 5400(w) x 3600(h) px | 74 MB

PSD | 5400(w) x 3600(h) px | 62 MB

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PPTX | KEY | 2.7 MB

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