Your success in sales depends on your ability to manage multiple customers, conversations, and activities. HubSpot is a powerful CRM that is designed to work seamlessly with the HubSpot sales, customer service, and marketing tools. It can help you sell better, market better, and gain more powerful insights from customer interactions. This course dives into the basics of using HubSpot CRM, and examines how to streamline the sales process with the management and automation tools. Learn how to connect HubSpot CRM to your email, create new contacts and deals, and use the full-featured dashboards and reports to understand the performance of your pipeline. Plus, discover how to use the meetings and document management tools to collaborate with customers and create more valuable, long-lasting engagements.

In ZBrush 4 Essential Training, Ryan Kittleson introduces ZBrush to artists making a transition from another sculpting program or who may just need some help with the finer points of this powerful digital arts package. The course covers the most popular tools and techniques for digital painting and sculpting in ZBrush, and explains how to export the models and texture maps to other programs for use in games, film, fine art, or 3D printing. The course also highlights the new features in ZBrush 4, such as ShadowBox, clip brushes, and LightBox. Exercise files are included with the course.

So you have the equipment, the talent, and the channel. But your videos aren't getting the views. How do you grow your YouTube channel and start reaching the audience you deserve? Join viral video maker Ash Blodgett in this fun weekly series, which provides YouTube tips and tricks to help any new YouTuber get a channel off the ground. Ash helps you understand what makes good content, how long your videos should actually be, and how to write strong titles and descriptions that get your videos to the top of search results. Plus, learn how to create thumbnails, add tags, reply to comments, and many more valuable insider tricks. Tune in every Friday for a new tip.Note: Because this is an ongoing series, viewers will not receive a certificate of completion.

Online training makes learning accessible to everyone. But how do you know that students are engaged and the instruction is effective? Experience API (xAPI) is a tool for gaining insight into how learners are using, navigating, consuming, and completing learning activities. In this course, Anthony Altieri provides an in-depth look at using xAPI for learning projects, including practical examples that show xAPI in action. Anthony breaks down the anatomy of an xAPI statement, including elements and extensions. He shows how to set up a learning record store (LRS), craft and submit xAPI statements, and monitor activity on quizzes and even web video. In chapter four, he shows how to generate reports from the LRS, examine trends, and use xAPI to build dynamic webpages for adaptive learning. By the end of the course, you will understand how to use xAPI to effectively measure learning activity and impact and improve your overall training.

Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.

What is supply chain management (SCM)? It's the system that connects and integrates the links of sourcing, procurement, conversion, and logistics management. In this course, professor Eddie Davila provides a detailed overview of all of the links in the typical supply chain. He explains what is involved in purchasing inventory and setting up supplier relationships, what you need to consider when deciding how to manufacture and design your product, and, lastly, how to address the logistics of distribution and delivery. Plus, get a glimpse into the world of the supply chain manager by discussing some of the hottest issues in SCM today: how to go global, the role of ethics and sustainability, and how SCM can help with disaster relief.

Learning and development (L&D) helps improve productivity, customer experience, and a business's bottom line. But many L&D professionals don't feel like they are part of their organization's success. To earn the support of executives and increase employee participation, you need to promote the value of training—positioning L&D as a competitive advantage and aligning with your organization's strategic goals. In this course, instructor Karl Kapp shows how to communicate the value of a strong L&D department, assess the maturity of your program, and align your learning goals with business strategy. Plus, learn how to measure the success of your L&D program against key learning metrics and business outcomes.

Explore the major features of Xcode 10, the integrated development environment for developers of macOS, iOS, watchOS, and tvOS apps. This course helps new Apple developers install Xcode and start writing and editing code—covering the most important concepts in less than two hours. Instructor Todd Perkins reviews the version control and storyboard features, as well as the basics of Interface Builder, the intuitive UI design tool, and shows how to compile and debug apps and create unit tests to make sure your code does what it's supposed to do.

Have trouble getting by when the going gets tough? Everyone wants to perform well when the pressure's on, but a lot of us withdraw in times of stress or adversity. If you can build your resilience, you'll have an easier time facing new challenges and earn a valuable skill to offer employers. In this course, Kelley School of Business professor and professional communications coach Tatiana Kolovou explains how to bounce back from difficult situations, by building your "resiliency threshold." She outlines five training techniques to prepare for difficult situations, and five strategies for reflecting on them afterward. Find out where you are on the resilience scale, identify where you want to be, and learn strategies to close the gap.

Social media marketing transcended novelty status long ago. In the modern business landscape, a healthy social media presence is a must for companies large and small. In this course, instructor Carlos Gil shares a set of quick tips for marketing your business on social media. Carlos shows how to manage a posting schedule and decide what—and where—you should post. Learn how to engage influencers and brand advocates, grow your personal brand, craft the perfect LinkedIn InMail message, boost organic Facebook reach and engagement, get more Instagram followers, and more. Along the way, he shares tricks for making your processes smooth and easy.

How accurately does your organization understand and assign overhead costs for the products it produces and the services it delivers? In this course, master the fundamentals of activity-based costing (ABC). Discover how to design and implement activity-based costing to grasp overhead costs and the activities that drive them, and assign costs appropriately. Instructor Joshua Rischin begins by pinpointing how ABC can help organizations make more informed decisions on its product and services. He then dives into the foundations of ABC, helping you understand the process, as well as how to define ABC model cost drivers. He then details how to source data, build your ABC model, and present your insights to stakeholders.

Whether your role is in business, IT, or development, the Fiori Apps Library is the definitive resource for customizing your SAP experience. Using the library, you can tailor your own Fiori launchpad to suit your workday needs. This concise course teaches you how to make the most of the online catalog of Fiori applications. Learn how to navigate and filter the library, search for apps, manage profiles, and get specific Fiori app recommendations based on your system.

Customers want value. Companies want productivity. The solution: streamlined operations, from manufacturing to delivery. In this course, Arizona State University senior lecturer Eddie Davila shows how to identify the operations systems in your workplace and use operations management tools and concepts to improve outcomes, efficiency, and innovation. In this course, he covers all aspects of operations management, including inventory forecasting and management, purchasing decisions, managing waiting lines, quality control, and business processes.

No firm can go it alone today—your success depends on working with partners. That is how Microsoft, Apple, Google, Amazon, and other leading companies won in their markets. Partnership expert Ben Gomes-Casseres explains how to gain an edge in the market by collaborating with multiple partners in your business ecosystem. Learn the fundamentals of ecosystem strategies, including building network advantages, selecting partners, organizing your group, igniting growth, and sharing value with your partners. Ben also reviews how to launch and scale a digital platform that connects the many players in your ecosystem.

If you've wondered how to build an app that is platform independent, adjusts to any screen size, and is secure and robust, then the user-friendly OpenUI5 programming system is for you. Learn how to build your first mobile app with OpenUI5, in this quick one-hour course. Find out how to download the software development kit, including the OpenUI5 sap.m library; understand the MVC framework underlying OpenUI5 apps; and build your view and controller. You can even see how to launch a local version of your app to see the results. At the end of the course, the instructor offers tips and takeaways to get the most from this robust javascript-based programming tool.

With Excel Online, you can create, view, edit, and share workbooks directly in your web browser. In this course, instructor Joshua Rischin starts with a quick tour of Excel Online, showing the unique features of the online app and the differences from the desktop version. Next, Joshua shows how to work seamlessly with both versions of Excel: creating and editing workbooks, sharing workbooks, creating charts, designing forms, and more. If your business is moving towards the cloud, then it makes sense that your software does too. Learn how to use Excel Online and collaborate from anywhere. Note: This course is for users who know the basics of the Excel desktop app, but are new to the web version, Excel Online. It emphasizes features that work differently in Excel Online. For basic Excel guidance, please see Excel Essential Training (Office 365) or Learning Excel 2019.

Ethical hacking—testing to see if an organization's network is vulnerable to outside attacks—is a desired skill for many IT security professionals. In this course, cybersecurity expert Malcolm Shore prepares you to take your first steps into testing client defenses. Malcolm provides you with an overview of firewall technology, detailing how firewalls work in both Windows and Linux, as well as how to set up a firewall simulation in a GNS3 network. Next, he goes over web application firewalls, API gateway threat mitigation solutions, and how to use honeypots to detect intruders. Finally, he covers the main ways to manage a suspected intrusion, including how to use the Security Onion intrusion detection system (IDS). Note: The topics covered in this course are drawn from the Evading IDS, Firewalls, and Honeypots competency in the Certified Ethical Hacker (CEH) body of knowledge.

Top performers aren't looking for just another job; they want challenges and growth. To get the best people, you need to attract them differently, which means your hiring process—your sourcing, interviewing, and recruiting—needs to change, and even how you write your job descriptions. In this course, Lou Adler, CEO and founder of the Adler Group, explains performance-based hiring, an end-to-end, four-step process for hiring top talent. Lou outlines the steps to help you expand your talent pool (sourcing), create job descriptions that deliver the highest quality applicants (screening), interview so you uncover what really leads to performance (interviewing), and make the best hiring decisions (recruiting).

Discover how to find free, public sources of data on a variety of business, education, and health issues and download the data for your own analysis. Instructor Curt Frye introduces several US government resources—from the US Census Bureau to the US Patent and Trademark Office—and surveys datasets from international agencies such as the World Bank and United Nations. Plus, he goes over data search engines, web services, and even language resources like the Ngram Viewer for Google Books. Upon wrapping up this course, you'll be better equipped to find the information you need for your scholarship and data analysis efforts.

Demonstrate your knowledge of Word 2019 by becoming a Microsoft Office Specialist (MOS). Get training to prepare for the Word Associate certification exams for Office 365 and Office 2019. This course, created by Microsoft Certified Instructor and MOS Master Jennifer McBee, helps you prepare for the six main areas of focus for the Word Associate exams: managing documents, inserting and formatting content and sections, managing tables and lists, creating and managing references, inserting and formatting graphics, and managing document collaboration. The course includes an overview of the MOS certification program, its costs, and all the exam objectives. Follow along with the downloadable sample files. Then take the full-length practice test at the end of the course to test your skills and speed.

Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a campaign, and leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports.

The concept behind lean software development is simple: understand what customers want and figure out the most optimal way to deliver it quickly and sustainably. There are seven principles in lean software development to guide this optimization quest. Each principle acts as a unique lens through which you can look at the process of delivering software and see new ways to improve. In this course, instructor Julia Wester will take you through key principles from the practitioner point of view, highlighting techniques to help you jump start your lean software development journey. Learn how to identify customer needs and business goals, eliminate waste, build in quality from the start, create and share knowledge, deliver quickly, and create a culture of mutual respect. Using these principles, you can deliver better products—without sacrificing capability or quality for speed.

A collection of 500 great logos critiqued by a panel of internationally acclaimed designers
In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.