Lynda - Marketing on Twitter (2019)

English | 1hr 45m | Video: 720p | Subtitles

 
Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great username and profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Digital Lighting and Rendering (3rd Edition) (Voices That Matter)
English | November 21, 2013 | ISBN: 0321928989 | 464 pages | PDF | 27,2 MB

  
Learn the fine art and craft of digital lighting and rendering from an experienced pro whose lighting work you’ve seen in blockbuster films such as Monsters University, Toy Story 3, Up, WALL-E, Ratatouille, and The Incredibles. Jeremy Birn draws on his wealth of industry and teaching experience to provide a thoroughly updated edition of what has become the standard guide to digital lighting and rendering. Using beautiful, full-color examples; a friendly, clear teaching style; and a slew of case studies and tutorials, Jeremy demonstrates how to create strategic lighting for just about any project using any 3D application. By explaining not just how to use various lighting techniques but why, this guide provides the grounding graphics pros need to master Hollywood lighting techniques.

Lynda - Lynda - Digital Marketing Trends

English | 1hr 28m | Video: 720p | Subtitles

Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what's new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what's happening in the world of marketing and how you can leverage these trends to help make your business more successful.

Lynda - Accounting for Managers

English | 32m | Video: 720p | Subtitles

 
As a leader, having an understanding of accounting principles and roles empowers you to make the best decisions for your team and organization. As finances are often at the center of roundtable discussions, management accountants can be some of your most important allies. Finance consultant Joshua Rischin teaches fundamental accounting principles, then explores key ways to connect with your finance team, shares important questions to ask, and discusses how to build a framework of accountability.