With the Photos app for macOS Mojave, you can manage, enhance, and share photos in a variety of ways. In this course, photographer and educator Derrick Story takes you on a detailed exploration of this Apple photo management application. To start things off, Derrick discusses what's new in Photos for macOS Mojave. Next, he goes over ways to add photos to your library, and then sort, organize, and delete those images. Later, he walks through how to use the application's basic editing tools, as well as how to leverage third-party editing extensions while editing in Photos. Plus, learn how to work with video and Live Photos, share and export your work, and more. Still using OS X El Capitan and its older version of Photos, Photos for OS X? You may want to check out Derrick's Photos for OS X Essential Training course instead of this one.

by Claudio Fernández-Aráoz | Released December 2011 | ISBN: 32562HBR4197AV

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Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.

by Doug Conant | Released January 2012 | ISBN: 32562HBR4179AV

The title is really apt, the patterns featured in this book are really experimental, wildly experimental in some cases.

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Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.

by Robert Chavez | Released November 2012 | ISBN: 32562HBR4177AV

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