Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.

No other topic has driven corporate identity more quickly than sustainability. When it comes to logo design, whether businesses are tied directly to the environment or not, references to nature abound. In fact, the most-searched terms, year in and year out, on Bill Gardner's popular LogoLounge site are terms like "tree," "water," "earth," and "nature." In this course, Bill tackles the hidden symbolism behind how we depict our planet, from what's in the sky to what grows in the ground, and teaches you how to use these symbols to give your logo designs more impact. These valuable insights will have you looking at nature in ways you never considered before, and help you better explain the natural elements in your logo designs to your clients.