For anyone working in marketing, creating two-way, real-time engagement with customers can be a constant challenge. And predicting engagement so you can get optimal outcomes out of your campaigns can be difficult as well, as can measuring and reporting on the effectiveness of your campaigns. In this course, Swapnil Amin shows you how to use Salesforce to address these issues effectively and efficiently. He covers the tools that can help you know your customer, understand their needs, and personalize your strategy with Einstein intelligence platform. Swapnil shows you how to use automation to develop an optimal marketing strategy, build deeper connections with companies, and reach your digital marketing goals more efficiently.