As one of the most-watched video streaming services in the world, YouTube provides remarkable opportunities for marketing your product, service, or brand. In this course, YouTube marketing expert Anson Alexander shares his secrets for starting and maintaining a successful YouTube channel. Anson shows how to navigate the nuts and bolts of marketing on YouTube, including key aspects like how to create a business account, how to attract subscribers, and how to manage a community. He also shares how to brand your channel, optimize videos for search engines, brainstorm content marketing strategies, and analyze key metrics to measure success and plan your content strategy moving forward.