https://klim.co.nz/retail-fonts/untitled-serif/

Untitled Sans and Untitled Serif are quotidian typefaces. Untitled Sans is a plain, neogrotesk sans validated by the ideas of Jasper Morrison and Naoto Fukasawa’s Super Normal project. When Untitled Sans was nearly finished, I applied the same principles to the creation of Untitled Serif, which is drawn from the old-style genre of types: the post-Caslon, pre-Times workhorses offered by almost every metal type foundry of the time. Untitled Sans and Untitled Serif are related neither by skeleton nor a traditional aesthetic connection, but by concept only.