http://www.myfonts.com/fonts/ivankostynyk/lloyd_serif/

Initially, I participated in the contest to design the logo for Bill Lloyd. In the end, the design was rejected, but letters remained. I then decided to continue with the idea and complete the entire typeface. After a couple of months, I realized that the typeface was imperfect, and now that I’m working on an updated Lloyd type, this one is free. The main characteristic of the typeface is its bold and curvy shapes. It is also tall and original in design. It was a great experience because it taught me how failure inspires people to move on, and create something better.

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