Verse Serif Font Family 14 Fonts - Hubert Jocham €1053

https://www.hubertjocham.de/shop/type/serif/VerseSerif/

• In 2006 the art director of Emotion, a women’s psychology magazine, asked me to design a copy typeface for them. Before I actually got the job I started to work on a serif. I wanted it to be feminine but still clear and modern. On one hand there are the floral round elements and on the other hand the angular serifs.
• In the composition I wanted the two extremes to work together. All the other elements had to be harmonized.
• The proportions needed to match the magazine’s requirements. The ascenders and descenders are short enough to work in narrow columns but long enough to work in small sizes.
• As you can imagine, the emotion-job never happened. Verse is now a serif and a san-serif with 7 weights with italics and smallcaps.
• In copy you should not get heavier than Heavy. Extrabold and Ultrabold work best in display.