Evoque is a humanist serif type family designed for both text and display purposes. Its appearance is crisp and modern while echoing a classical Garamond heritage. The inspiration for Evoque came after reminiscing over Apple’s advertising of the eighties and nineties that utilised incredibly tightly-spaced headlines set in Apple Garamond. I wanted to create a typeface that evoked nostalgia of those times and that distinctive typographic style.