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Atak Font Family

 

Atak Font Family

Atak evolved from the need for a sans serif type family which offers bold weights with a distinct originality instead of beeing just the fattened versions of their Regular counterpart. Plakat Black* with its vivid and variable stroke widths seemed to be the perfect starting point.


To achieve a more flexible and text orientated design, Plakat Black was reworked from scratch. The proportions, stem widths, intersections and counters were carefully redesigned towards a more robust typeface working in every type size. Its redesign also results in more dynamic curves with lesser woodtype appeal and more contemporary aesthetic. 

Atak Black has rather wide dimensions compared to the normal width of the Regular weight. This is without loosing the family’s natural graduation when it comes to interpolation. In contrary, taking the space it needs, the heavier weights avoid undefined, ambigious design. At all times, the aim was to create bold and compact letterforms by keeping their specific character, which gives Atak a overall nuanced and concise look. Its idiosyncratic forms result in a powerful grotesk family with a comprehensive range of weights from Light, Regular, Medium, Semibold, Bold to Black.

 

Atak Font Family


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