Unlike most typefaces, Cresta was built without a reference. For this project, everything design choice was based on what worked best for a workhorse sans serif family. 

Cresta was originally created as the primary typeface for this website. This meant it needed to work in copy, headlines, and navigation across all devices, browsers and operating systems. This meant it needed to be sturdy and have enough character to make it stand out from other UI typefaces.

With its large x-height, ample counters, and giant apertures, Cresta is meant for easy utility in rough conditions. Even with all of this, that doesnít mean that its dull; as the weights increase, the style of Cresta becomes more appearant. This style is defined most apparently by the terminals on the lowercase r and the angle of the joins between the curved and straight strokes (such as in the connection on the n).