Sanomat is an unusual hybrid: a serif face with flared sans terminals, influenced by ‘serifless romans’ like Optima and Albertus. This almost inscriptional quality helps the typeface look serious and decidedly upscale—very important traits in maintaining the feel of a quality broadsheet in the tabloid format. The gentle curves and humanist sentiment are designed to echo Finnish twentieth century architecture and design. Though Sanomat was originally drawn for editorial design, its distinctive personality adapts easily to other environments. For example, its elegance feels appropriate to fashion and beauty, and its warmth can breathe life into otherwise sterile layouts on screen.