Unlike most competitions, MarCom entrants do not subsidize awards for the winners. Instead of charging up to several hundred dollars per entry, competition organizers decided to keep entry fees at a fraction of that cost and let the winners buy their own awards. The result is more affordable entry fees and a higher quality piece of art that winners and their clients are proud to display in their homes and offices.

Winning a Marcom Award gives recognition to the creative talent, firms, departments and/or clients that collaborate on outstanding marketing and communication projects. Platinum Winners are recognized on the MarCom web site and in the next year's Call for Entries. In addition, winners and clients tout their awards through their news releases to local media and on their web sites, newsletters and print materials.