Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
Rockport | Kevin Budelmann, Yang Kim, Curt Wozniak | 2010 | HQ PDF | ISBN: 159253578X | 209 pages | 100 Mb

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.