We use text to communicate every day, but what does it mean to truly master type—to use it with deliberate intent and purpose? The art and science of typography blends subtle adjustments to line lengths with balanced combinations of weights and styles; thoughtful typeface pairings with a rich set of alternate characters; innovative technological developments with the realities of font licensing. There are so many ways designers can improve how text is read and affect the way its message is perceived—and yet so many designers fail to communicate without even knowing it.