Worse, you have a black and white photo that you printed and then noticed it is not pure black and white and there are some other inks shifting the B&W hue?
You wanted to print a certain colour of a certain brand, and you could not achieve that colour in your prints even after trying your best?
Are you a wide format printer operator or a designer for a printing house and part of your job is to place the right colours in your designs that when printed should match those corporate colours?
Whether you are a photographer, a person who likes to print his/her photos at their best, or whether you are that operator or designer, a student or anyone who wants to know more about colours and digital printing, then this book is for you!
This book is
Simplified.
The objective of this book is to simplify the subject of colour management, no physics, no wavelengths, no unfamiliar names. It was a real challenge to keep it as simple as possible so any person with any level of experience can understand it.

Practical
This book has a practical approach. It contains many real-life examples from real life design and printing issues, their causes, and the explanation of their solutions.

Vendor neutral
This book explains the concepts, problems, and solutions in a vendor neutral environment, after understanding those concepts you could easily apply them on whatever software and hardware you use.