In this fun, fast-paced introduction to the most iconic designers ofour time, author John Clifford takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimediawork that have made these designers great. You'll find examples oflandmark work by such industry luminaries as El Lissitzky, AlexanderRodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, SaulBass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, PaulaScher, and more.
Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design?Who was the first female art director of a mass-market Americanmagazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact theircreators had, and continue to have, on the world we live in. 
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