An essential part of supply-chain management is to understand the end customer within the marketing channel. This text covers the critical components of supply chain management. The book is written in a clear and concise language and provides readers with a solid understanding of supply chain management concepts, strategies, and best practices. It covers topics such as logistics, inventory management, and demand planning, procurement, and supplier management. With real-world examples, case studies, and practical tips, this book is an essential read for anyone interested in mastering the fundamentals of supply chain management.