An inspiring and exciting guide to building unstoppable momentum for your transformative ideas
In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.
You'll discover how to address common "but" complaints, like "But that's too expensive," or "But that won't work," at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find: