Too many would-be pros see their businesses collapse within a few months or years - or never get off the ground at all. In this book, acclaimed photographer, photo-educator and successful studio owner Jeff Smith shows readers how to avoid the pitfalls and set a course for creative and financial success - right from the start. Every aspect of the field is covered, from developing a style that's on-target for photographers' unique marketplace to maximising client satisfaction at every stage of your interaction.