What do companies such as Northwestern Mutual Life, Hilton, and Nokia have in common? They approach selling differently than any of their competitors. Sales is not a transaction executed by the sales department; it’s a process that all employees support. The result? The sale value for each new customer is most often double, triple, or even quadruple what their closest competitors achieve. This book dives deeply into the exact formula for how you can achieve similar, if not even greater, results. Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth. The author has coached thousands of sales professionals over the years, and one challenge they face stands out more than any other. It’s that selling is becoming increasingly difficult. Why do you think there are over one million sales-related vacancies in the United States at this very moment, according to the US Bureau of Labor Statistics? Prospects are more challenging to reach than ever; work-from-home schedules, anti-spam legislation, and policies that restrict visitors are making it increasingly difficult for your sales team to do what you want them to do – sell. Worse yet, when they do make a sale, it’s as if they are burdening the rest of the organization. Complaints about unachievable delivery dates, unacceptable terms, or insufficient profit, all result in a clear divide between sales, and everyone else. The result? A slow erosion of your sales, and an increased likelihood that your sales team will soon be searching for a different career. It’s been this way for a while now, and it will continue to be unless you adopt what the author shares in this book.