In the writing community, writing to market has become a huge sensation. A lot of authors are so busy focusing on making money that the idea of writing for passion has fallen to the wayside. Many authors are writing books they don't really love as fast as they can in order to maximize their income. The result? They are facing burn out. Some more so than others, but there is a good number of authors who are physically and mentally exhausted. And, on top of that, they are losing the joy in writing. Ruth Ann Nordin has been through this. She began publishing romances in 2009. In the beginning, she wrote for passion, but eventually, she ended up embracing the writing-to-market mindset. She faced serious burn out in 2018. She was a wreck. There were two options she faced at this time. One she could stop writing completely, or two, she could learn how to get her passion back. Today, she's writing for passion, and she's much happier. In this book, she shares the pitfalls of writing to market and why writing for passion is ultimately the better option. Included in this book are these topics: 1. How writing to market replaced writing for passion in the indie community 2. A comparison of writing to market and writing for passion 3. Why writing to market kills creativity in the long run 4. Why the pursuit of money will never make you happy 5. Why seeking outside validation for happiness can be dangerous 6. How to find your passion (if you don't already know what it is) 7. Why focusing on storytelling is important 8. Why perfection is a myth 9. How to overcome your fear of failure 10. What to do if others want you to write a book but you don't 11. A quick look at building a financially solid foundation so you can keep writing in the future