In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
Foreword by Vivjan Myrto.
About the technology
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
About the book
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
What's inside
About the reader
For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
About the author
Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.
Table of Contents
PART 1
1 Scratching the startup itch: How I became an incorrigible entrepreneur
2 What makes you think you are CEO material?
3 A venture-backed turnaround: A dangerous place to be
4 The founding team. Who's in and who's not?
PART 2
5 Friends and family, angels, venture capital, or strategic?
6 Angels: Your bridge financing solution
7 The art of pitching to institutional investors
8 Investors aren't your friends
9 Understand the VC business model. Raise money faster
10 Seed: The first priced round
11 Term sheets: An institutional investor wants to invest in you
12 Due Diligence: An exam you must pass
PART 3
13 Your business model. The beating heart of your business
14 Getting to a minimum viable product with lighthouse customers
15 Product-Market Fit. Making sure the dogs will eat your dog food
16 Go-to-Market: How to make…
