English | 2023 | ISBN: ‎ 1803247657 | 344 pages | True PDF EPUB | 24.11 MB

Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook

Key Features

Transform your APIs into revenue-generating entities by turning them into products

Meet your business needs by improving the way you research, strategize, market, and measure results

Create and implement a variety of metrics to promote growth

Book Description

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?

API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development.

Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and brig metrics together to establish long- and short-term goals.

By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.

What you will learn

Build a long-term strategy for an API

Explore the concepts of the API life cycle and API maturity

Understand APIs from a product management perspective

Create support models for your APIs that scale with the product

Apply user research principles to APIs

Explore the metrics of activation, retention, engagement, and churn

Cluster metrics together to provide context

Examine the consequences of gameable and vanity metrics

Who this book is for

If you’re a product manager, eeer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow.

Table of Contents

API as a Product

API Product Management

API Life Cycle and Maturity

Building and Managing API Products

Growth for API Products

Support Models for API Products

Walking in the Customer’s Shoes

Customer Expectations and Goals

Components of API Experience

Infrastructure Metrics

API Product Metrics

Business Metrics

Drawing the Big Picture with Data

Keeping Metrics Honest

Counter Metrics to Avoid Blind Spots

Decision-Making with Data