English | 2022 | ISBN: 1803234601 | 374 pages | True PDF EPUB | 46.1 MB

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing

Key Features

Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing

Get knowledge on how to use the systems features and functionality out-of-the-box

Test your knowledge with self-assessment tests to better understand the content

Book Description

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of snts and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real- customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant.

By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.

What you will learn

Create and manage marketing forms and pages

Write good emails and use analytics to measure their effectiveness

Explore outbound and real- customer journeys

Use Power Pages for real- marketing events

Create surveys to send to your customers with Customer Voice

Exploit the Microsoft ecosystem to get the best results